Folly Press operates as a social enterprise with a stated mission to innovate book production and expand publication avenues for writers worldwide. The press accepts up to five single-author books annually, focusing on novellas, nonfiction, essay collections, and short story collections. Submissions are open to authors whose work aligns with the Folly brand and audience, as well as to those with a clear existing audience or a compelling go-to-market strategy. The press emphasizes partnership with writers who understand the demands of bringing a book to market and ensuring its success. Two publication pathways are offered. The traditional fully funded model is available to New Zealand writers and to international writers who possess a built-in audience and/or a strong go-to-market strategy—that is, writers who recognize the need to support marketing and sales. The hybrid model, though truncated in the provided description, is also available. What Folly Press provides is a proven model for beautifully produced, high-quality books, along with wrap-around marketing support and sales options. This approach positions the press as a collaborative partner rather than a conventional publisher, seeking authors who are active participants in their book's commercial and promotional life. The curatorial vision centers on strong writing that fits the Folly list, but also on the author's capacity to engage an audience and contribute to the book's market success. This dual focus suggests a preference for projects that are both artistically compelling and pragmatically viable. Writers submitting to Folly Press should be prepared to articulate not only the merits of their manuscript but also their plan for reaching readers. The press's social enterprise model implies a commitment to ethical and innovative publishing practices, making it a distinctive option for authors seeking a collaborative and forward-thinking publisher.