Open Call FAQs

Walmart's Annual Open Call is a large-scale initiative designed to identify and support American-made products, offering suppliers the opportunity to pitch their goods directly to Walmart and Sam's Club buyers. Since its inception in 2013, the program has evolved into a significant platform for domestic manufacturing, reflecting Walmart's commitment to investing in U.S. jobs and expanding its assortment of products made, grown, or assembled in the United States. The Open Call event typically occurs once a year, with thousands of suppliers applying for a chance to participate in pitch meetings. While not an arts or cultural organization, its structure and ethos parallel certain aspects of institutional gatekeeping and market access within the creative industries, particularly in the realm of commercial craft and design.